Case study for entrepreneurship and small business course

For entrepreneurship and small business course - Case Study Example The source of Lugar’s startup idea is his participation in his mother’s garage sale. Even though he took part in the garage sale to assist his mother, he eventually realized that many more people would be interested in the same service he offered his mother. In this respect, being part of a garage sale actually gives Lugar his startup idea. At a personal level, this startup concept is worth giving a try. There are a number of supporting observations in Lugar’s idea. First, garage sales lack key business principles and underpricing or overpricing is highly likely. Secondly, marketing is critical as far as sales are concerned. The need to reach out to the target market validates Lugar’s idea. Most importantly, sales are just as successful as marketing. Lugar’s idea addresses these concerns and further provides a mechanism for effective pricing. Finally, the concept is potentially