Coca-Cola in India Case Study Example | Topics and Well Written Essays - 500 words

Coca-Cola in India - Case Study Example Coke’s initial response to the allegations that were brought against it by the Indian state could easily be defined as combative. As such, a combative response to such allegations hardly ever proves to be effective as it oftentimes appears that the firm is attempting to hide something rather than engaging actively to ameliorate the problem. Some of these dismissive/combative responses from Coca Cola I have included below: This is perhaps the most salient of the questions due to the fact that Coca Cola has an uphill battle on its hands with relations to public relations in India. Firstly, the company should continue to invest in the environmental infrastructure that shows the company has made a firm and continuing commitment to utilizing the resources of the host country in a responsible manner. Respecting India by being a good and fair steward of the resources exhibited therein would necessarily be a primary item that Coke must change in order to have an opportunity to regain lost market share. Similarly, refraining from participating in culturally insensitive displays such as the one that Coke engaged upon by sending the Coca Cola samples off to laboratories in England to be tested rather than in India is another important step. Similarly, Coca Cola will need to be mindful of the actions of its supply chain members as any one of these can negatively tarnish the image of the company. Furthermore, Coca Cola must cease and desist building bottling operations in areas that are prone to any level of desertification. Additionally, Coca Cola must be much faster in response to such a type of criticism in the future. By actively confronting an issue and working to fix whatever failings the firm might have, the level of customer trust is more or less retained. Similarly, focusing too heavily on the changes rather than actively pursuing to win back consumer