College Papers Writing Services

College Papers Writing ServicesCollege papers writing services are invaluable resources to the most academically ambitious writers. College paper writing is one of the most important phases of a student's academic life, as it determines whether or not the student has completed a minimum number of credits to graduate. In this article, we'll explore how to choose a quality college paper writing service.It is hard to decide which service to hire for your college papers, as there are so many choices available to you. However, there are a few things that can help you narrow down your choices. These are the three factors that you should consider when choosing your college papers writing service.First, it is important to find a service that is experienced. How experienced depends on how extensive their work experience is. A company that writing college papers could be seasoned professionals with years of experience under their belt. You might also consider finding out how long they have bee n in business. If the company is a newcomer, it might be more than willing to give you a small sample of their work.Second, you should ask the service for references. This is an excellent way to get information about how happy students and parents are with their service. Also, try to find out if the references have had experience working with that particular company. Do the references recall having received an excellent result from the service? Can you tell how experienced the company's staff is?Third, you should take your time and make a final decision about a college papers writing service at the end of your tenure. One thing that you need to remember is that customers go back to work at other services when they are pleased with the results they receive from a company. Therefore, you should never leave the decision of hiring college papers writing services until the last minute. You may want to discuss with the writing company the best way to schedule your project, such as a week or two before your deadline. Then, you should work to set the overall tone of your paper by choosing a topic that fits your personal preferences.Choosing the right college papers writing service will help to enhance your academic career. Using a college papers writing service will allow you to see the end results of your work and to avoid the pitfalls of doing the work yourself. You may even choose to write your own papers in the future, especially if you plan to earn your degree through correspondence or online courses. A well-known writing service will ensure that your writing skills are developed in a systematic way, which will greatly enhance your professional skills.Remember that you should also take some time to choose a quality college papers writing service. Always ask to speak with current employees who have worked with the company, as well as others who might know them through friends. Asking former clients is a good way to get a sense of how satisfied the clientele is, so it's a good idea to ask previous clients to find out if they are satisfied with the results of their services.Getting a quality college papers writing service can go a long way toward ensuring that your written project is a success. When it comes to your paper, a well-written and researched paper will help to determine whether or not you have met the requirements to graduate.

Tensions and Conflict on the Korean Peninsula

The Korean Peninsula is a region located in Eastern Asia extending south from the Asian continent for about 683 miles (1,100 km). Today, it is politically divided into North Korea and South Korea. North Korea is located on the northern part of the peninsula, and it extends from China south to the 38th parallel of latitude. South Korea then extends from that area and encompasses the rest of the Korean Peninsula. The Korean Peninsula was in the news for much of 2010, and especially toward the end of the year, because of growing conflicts between the two nations. Conflict on the Korean Peninsula is not new however as North and South Korea have long had tensions with one another that dates back before the Korean War, which ended in 1953. History of the Korean Peninsula Historically, the Korean Peninsula was occupied by only Korea, and it was ruled by several different dynasties, as well as the Japanese and the Chinese. From 1910 to 1945 for example, Korea was controlled by the Japanese, and it was mostly controlled from Tokyo as a part of the Empire of Japan. Toward the end of World War II, the Soviet Union (USSR) declared war on Japan, and by August 10, 1945, it occupied the northern part of the Korean Peninsula. At the end of the war, Korea was then divided into northern and southern portions at the 38th parallel by the Allies at the Potsdam Conference. The United States was to administer the southern part, while the USSR administered the northern area.This division started the conflicts between the two areas of Korea because the northern region followed the USSR and became communist, while the south opposed this form of government and formed a strong anti-communist, capitalist government. As a result, in July of 1948, the anti-communist southern region drafted a constitution and began to hold national elections which were subjected to terrorism. However, on August 15, 1948, the Republic of Korea (South Korea) was officially founded, and Syngman Rhee was elected as president. Shortly after that, the USSR established a Communist North Ko rean Government called the Democratic Peoples Republic of Korea (North Korea) with Kim Il-Sung as its leader. Once the two Koreas were formally established, Rhee and Il-Sung worked to reunify Korea. This caused conflicts though because each wanted to unify the area under their own political system and rival governments were established. Also, North Korea was heavily supported by the USSR and China and fighting along the border of North and South Korea was not uncommon. The Korean War By 1950, the conflicts on the border of North and South Korea led to the beginning of the Korean War. On June 25, 1950, North Korea invaded South Korea and almost immediately the United Nations member states began to send aid to South Korea. North Korea was, however, able to quickly advance south by September 1950. By October though, U.N. forces were able to move the fighting north again and on October 19, North Koreas capital, Pyongyang was taken. In November, Chinese forces joined North Korean forces and the fighting was then moved back south and in January 1951, South Koreas capital, Seoul was taken. In the months that followed, heavy fighting ensued, but the center of the conflict was near the 38th parallel. Although peace negotiations began in July of 1951, fighting continued throughout 1951 and 1952. On July 27, 1953, peace negotiations ended, and the Demilitarized Zone was formed. Shortly after that, an Armistice Agreement was signed by the Korean Peoples Army, the Chinese Peoples Volunteers and the United Nations Command, which was led by the U.S. South Korea however, never signed the agreement, and to this day an official peace treaty has never been signed between North and South Korea.   Todays Tensions Since the end of the Korean War, tensions between North and South Korea have remained. For example according to CNN, in 1968, North Korea unsuccessfully attempted to assassinate South Koreas president. In 1983, a bombing in Myanmar that was linked to North Korea  killed 17 South Korean officials, and in 1987, North Korea was accused of bombing a South Korean airplane. Fighting has also repeatedly occurred both land and sea borders because each nation is continually trying to unify the peninsula with its own system of government.In 2010, tensions between North and South Korea were especially high after a South Korean warship was sunk on March 26. South Korea claims that North Korea sunk the Cheonan in the Yellow Sea off the South Korean island of Baengnyeong. North Korea denied responsibility for the attack and tensions between the two nations have been high ever since. Most recently on November 23, 2010, North Korea launched an artillery attack on the South Korean island of Yeonpyeong. North Korea claims that South Korea was conducting war maneuvers, but South Korea states that it was conducting maritime military drills. Yeonpyeong was also attacked in January 2009. It is located near a maritime border between the countries that North Korea wants moved south. Since the attacks, South Korea began practicing military drills in early December.To learn more about the historic conflict on the Korean Peninsula and the Korean War, visit this  page on the Korean War as well as North Korea and South Korea Facts from this site. Sources CNN Wire Staff. (23 November 2010). Korean Tension: A Look at the Conflict - CNN.com. Infoplease.com. (n.d.). Korean War - Infoplease.com. United States Department of State. (10 December 2010). South Korea.

The Success of Solomon as a King Essay - 2131 Words

The Success of Solomon as a King John Drane came to the conclusion that Judged by the standards of world powers, Solomon was outstandingly successful, the greatest of all Israels rulers. But judged by the moral and spiritual standards of the covenant, he was a miserable failure. I agree with Drane in this statement because there were indeed many things Solomon did in his reign that were beneficial to the people and the country. However, for a man working for God, he does not seem to apply the covenant of Yahweh very much to the decisions he makes as king. Previously, during the reign of David, a new kingdom was beginning to be established. The small towns of the tribal confederacy were†¦show more content†¦He ruthlessly killed his brother Adonijah, even thought he was the rightful heir, and so it can be argued that he manipulated the circumstances to make himself king instead of being the intention of God. Solomons enemies at the time were very weak and because he was a poor military leader, he set up a series of preventative measures as a disincentive for people to even attempt to attack. He increased the size of his army and established chariot stations in major towns and other vulnerable places. Although the kingdom was kept stable throughout Solomons reign, his enemies were weak so this position was never actually challenged. His two main potential enemies were the Philistines and the Egyptians. Due to the discovery of iron by the Philistines, the structure of the chariots were very secure, and so the Philistines had been using them previous to Solomon introducing them. In 1Kings 4:26, we hear that Soloman had 4000 stalls for his chariot horses and 12000 horses. Recently when archaeologists were excavating in Meggido they found a large number of chariots, which provides evidence for these claims. Solomon also increased the size of the army by huge numbers; it was made up of two key elements, 12000 permanent men and 4000 chariots. Solomon also introduced conscription. 30000 men were required to serve oneShow MoreRelatedBibl 105 Essay 2783 Words   |  4 PagesAs Samuel grew in age he intended to appoint one of his sons as the king of Israel. His sons however did not follow the ways of their father or God. â€Å"They turned aside after dishonest gain and accepted bribes and perverted justice† (I Samuel 8:3). The people of Israel desired a king, â€Å"a king like all the other nations† (Hindson and Yates, 2012. P.164). The people had grown tired of oppression and felt that â€Å"the lack of a strong human leader as the cause and did not realize that the reason forRead MoreThe Bible Is The Core Of True Wisdom Essay1699 Words   |  7 Pagesopportunity to be king this will definitely determine the meaning in life and happiness, and he became the king; but t hat was not enough. Finally, he thought of himself; with my wisdom, power, intelligence, skills, cleverness, and money he could conquer the ends of the world, and he became a world ruler; but that was not enough, therefore after having conquered the whole world there was no more and his heart was saddened. This is how Alexander the Great became the most powerful king in the history.Read MoreTaking a Look at the Book of Judges677 Words   |  3 Pagestransition from the era of judges to the era of kings. The book of Judges introduces the long years of Israel’s struggle to maintain control of the Promised Land from the death of Joshua until the rise of the kings. The book of Judges proves that a â€Å"Judge† could only partially administer, and a king was needed who could more effectively fulfil the roles and duties. Not only king is capable of fulfilling duties, which is shown during the time of Samuel. Only a king that is appointed and favored by god, andRead MoreA Co llege Degree : A Symbol Of Long Lasting Prosperity1340 Words   |  6 Pagesprosperity; my side of the street, not God’s divine side. The modern society causes us to put together our own plans. We think our plans will lead us toward our success, but God has His own plan, and when we stop and think about it, His Plan leads to real successful achievement. The enemy makes us think, if we don’t get success the way the world tells us, nothing else matters. For instance, one evening, as I sat at my computer because I couldn’t find work, I told the Lord I felt like aRead More King Solomon Essay692 Words   |  3 Pagesmy topic I would like to choose one of the wisest person who ever lived is king Solomon. During his era the Israel kingdom achieved a lot of success in trading, expansion and fair judgment. Also Solomon regarded as an author of high skill and remarkable output. The writings that have been attributed to him are the biblical Proverbs, the Song of Solomon, Ecclesiastes, the Wisdom of Solomon, and the later Psalms of Solomon. The book of Proverbs expresses the conclusion of the will of man. TogetherRead MoreSong Of Solomon 2 : 41266 Words   |  6 PagesSong of Solomon 2:4, sounds like a piece of entry made in a diary about the romantic love shared by two people. We are about to unfold a mystery hidden in the Love Diary of God – The Bible, as we try to get answers to the question of â€Å"who are these people and when did it happen?† This verse talks about a young peasant vineyard keeper known as â€Å"the Shulamite† (Song of Solomon 6:13) who was telling her friends how she is dearly loved by the wisest and richest king of his time – King Solomon among theRead MoreThe Story Of David And Bathsheba1092 Words   |  5 PagesThe Story of David and Bathsheba 2 Samuel presented David as the glorious, ideal and successful king of Israel. David ruled as a successful soldier and a king, but he fails due to his lustful behaviors and indulgence towards sin. 2 Samuel 11-12 reveals God s omnipotent authority through His justice on David’s disloyalty with his kingdom and indulgence towards sin, and God’s mercy by giving David and Bathsheba another chance to live. The Book 2 Samuel is a Historical Narrative story. This book’sRead MoreA Pondering Of The Contradictions Of Life1476 Words   |  6 Pages Tradition credits Solomon, the third king of Israel, as the author of Ecclesiastes due to the references to being king in Jerusalem and the son of David, and having great wealth and numerous written works (Bullock 183-85; Ehrman 203). The writer discusses women in a negative light, described as leading men to sin, so this could also validate this view. However, some scholars oppose this, saying that details like the use of past tense (which doesn’t fit Solomon as he was king until his death), theRead MoreSupply Chain Management By Nature Essay788 Words   |  4 PagesTrade and Supply Chain Supply chain management by nature depends on the relationships and networks. There are some relationships that play a significant role in attaining supply chain success. The word â€Å"relationship† covers a broad area in supply chain management. Strategic relationship, transactional relationship and internal relationships are just a few of the relationships types in supply chain management. Within the supply chain, there are working relationships between supplier and customersRead MoreOld Testament Essay1772 Words   |  7 Pagesall die, the Israelites demand a King to rule them. The prophet Samuel warned the Israelites that having a king has its drawbacks like: taxation, conscription in the army, possible tyranny. However, the people are adamant that they want a king. So Samuel is instructed by God to anoint Saul as king. Saul starts out his reign as a good leader but he soon turns into a corrupt king who does not follow the guideline of God. This leads Samuel to ano int David as the next king on God’s orders. David goes to

The Causal Chain Of Climate Change - 1405 Words

Climate Change In this research paper, I will discuss what climate change is and what causes it. I will also describe how the political and scientific communities differ on the topic. Next, I will discuss the causal chain of climate change starting with the Industrial Revolution until today. After that I will cover the differing beliefs of Democrats and Republicans, and what each party is doing in regards to climate change. Lastly, I will cover what is being done by businesses, governments, and individuals in the world to combat climate change, and provide possible solutions, including the use of renewable energies to solve this problem. Climate is sometimes confused with weather, which can lead some people to think that an abnormally cold day can mean that climate change and global warming is a myth. Climate is the weather conditions of an area over an extended period. Climate change is the current warming trend of weather mainly caused by human activities. According to a report written by NASA on global climate change, the main cause of this new human induced, climate change is what’s known as the â€Å"greenhouse effect.† The greenhouse effect results when the atmosphere traps gasses, such as carbon dioxide, nitrogen, and methane which causes earth to trap heat (â€Å"Global Climate Change†). According to a report by the Washington State Department of Ecology, carbon dioxide and other heat-trapping gasses caused by humans have warmed the earth and are causing many negativeShow MoreRelatedAssessment and Analysis of Balanced Scorecards1456 Words   |  6 PagesTri-Cities Community Bank: A Bala nced Scorecard Case (Albright, Davis, Hibbets, 2001) and Walmart Corporation illustrate how causal chain analysis is an essential component of a complete BSC strategy. The value of causal chain analysis is particularly valid for Walmart Corporation, whose business model is predicated on the continual operation of a smoothly-functioning supply chain that needs to continually translate learning into process improvement for improving the customer experience and profits (ParkRead MoreClimate Change And Global Warming Essay1385 Words   |  6 Pagesenvironment. Climate is defined as weather conditions existing in a particular area over a period of time. When changes in weather patterns start to occur, this is called climate change. Peter Singer describes carbon emissions would extinguish human life. Climate change is a disastrous event because there is a wide range of environmental impacts affecting life expectancy. In different geographical areas, climates will change if temperatures i nfluence them to fluctuate. The major cause of climate change isRead MoreCold Weather As We Know It1102 Words   |  5 Pagesplanet would get hot and some of the animals would be existence. Animals like the polar bears struggles every year to survive because the polar ice caps is slowly melting. According to Lenzen, Manfred ‘’between emission and damages, there is a causal chain of quantities, such as radioactive forcing global warming and sea level rise, amount others’’(PG 2169-2185). Emission is when fuels are burned from cars around the planet, and when it reaches the atmosphere it produce the deadly substance calledRead MoreBurke Litwin 19928658 Words   |  35 Pages. 52.1-545 A Causal Model of Organizational Performance and Change W. Warner Burke Teachers College, Columbia University George H. Litwin The Graduate Center To provide a model of organizational performance and change, at least two lines of theorizing need to be explored—orgatiizational ftuictioning and organizational change. The authors go beyond description and suggest causal linkages that hypothesize how performance is affected and how effective change occurs. Change is depicted in termsRead MoreEssay On Archival Materials924 Words   |  4 Pagesembeddedness; identifying causal and relational ties; studying meaning structures; grammars of action; organisational logics), Breiger (2000), (Weller and Romney 1990). 2.7.2.5 Data collection methods †¢ Documentary data sources †¢ Protocol analysis (thinking aloud) †¢ Secondary reactions (from documents, mass media opinions, usage) 2.7.2.6 Data Analysis Techniques used †¢ Cognitive (mental) mapping to acquire, code, store, recall and decode meaningful information about the chain of events and their impactsRead MoreThe Popularity Of The Fast Food Industry1316 Words   |  6 Pagesbusiness extended it turned out to be more aggressive setting off the Burger Wars of the 80s and 90s. Toward the start of the 21st century the business sector experienced another seismic movement as espresso chains and quick causal eateries rose as genuine contenders to bigger fast food chains. Brands like Starbucks, Chipotle, and Panera were introduced into the industry. The famous fast food brands in the industry today include McDonalds, Subway, Starbucks, Burger king, Wendy’s, Taco Bell, and theRead MoreClimate Change And Human Causation2880 Words   |  12 PagesDespite the widely agreed upon consensus of climate change and human causation in the scientific community, the general public is still out to lunch on the subject, influenced by politics and socie tal ideals. The most important thing about climate change is the effects it directly has on our planet and its direct effect on species. Demonstrating a specific occurrence of the direct effects of climate change is Coral reefs. Impacted by warming and ocean acidification, Coral is facing great distressRead MoreLife On New Planet : Life1575 Words   |  7 Pagesdebt, infrastructure, education and many more immediately useful projects (Briers, 2011). We have bigger problems on Earth We have many pressing issues like poverty across the globe, uprisings and wars that are tearing African nations apart and climate change that is becoming more apparent every year. There are hurricanes, droughts, wildfires, and severe flooding affecting much of the world. Does the glory of discovering life in other planets deserve to continue in spite of the other issues here onRead MoreClimate Change : Man Made, Unpredictable, Happening3070 Words   |  13 PagesClimate Change: Man-Made, Unpredictable, Happening Climate change is the topic of a heated debate, but not for the reasons one might gather from the media. Religious groups, politicians and tycoons get a fair share of their air time and contribute to the popular impression that the facticity of global warming, its causes and implications are not yet settled. When we turn to the scientific community, however, the picture looks completely different. Very few people conducting research related to climateRead MoreHealth Impacts of Global Warming2620 Words   |  11 PagesGenerally developed countries will be far better placed to confront the health challenges of climate change, than the developing word that already experiences a lower average state of health and less developed infrastructure. Global warming refers to the measurable increase of average global air temperatures over the century (1905 to 2005). The 2001 United Nations Intergovernmental Panel on Climate Change (I.P.C.C) concluded that since the mid nineteenth century, that there has been an increase

The Voodoo You Do free essay sample

I don’t know what to say. This show was beyond anything I could put into words. The lights, the stage, the crowd, they were all so perfect. But they couldn’t have been. If that was perfect, then I don’t even know any adjectives that could be used to describe Adam Lambert himself. His performance was the epitome of vocal perfection and flawless showmanship. Maybe nobody’s perfect, but Lambert is as close as it gets. Lambert is unlike any artist I have ever seen. His voice sounds even better live than it does recorded. When you hear him belt out notes in â€Å"Sure Fire Winners†, it’s like nothing you could have heard on the album, and that’s part of what makes him such an amazing performer. He’s not afraid to switch things up and try something new, and it’s things like that which put Lambert into a category of his own, separating him from other pop artists in the industry today. We will write a custom essay sample on The Voodoo You Do or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Fans lined up earlier than 8:00 in the morning, and for good reason too, it would have been nearly impossible to leave the concert unsatisfied. Lambert is determined to put on the best show possible for his loyal fans, and put on a show, he does. During the first few notes of songs like â€Å"Down the Rabbit Hole† and â€Å"Voodoo† you can already tell that something magical is going to happen. All the elements of Lambert’s show come together to create one giant party full of glitter, ferocity, and lasers galore. Don’t be fooled, though. The glittery rock god isn’t limited to dance-beats and â€Å"wailing†. As easily as he can grind his hips he can tone it down for strong, meaningful ballads. Unlike many other artists today, Lambert doesn’t stop at peppy, meaningless songs with just a pretty beat, (not that he has any, of course) none of his songs are about getting wasted, high, or just partying, their meanings run deeper than meets the eye, well, ears. All in all, an Adam Lambert concert is a must-see experience, live or recorded, that can only be described as perfect and otherworldly. Be prepared to be transported to another world, a world lacking hate and intolerance. Lambert is spreading the word of love one city at a time. One thing is definitely for sure, not one 2010 tour could beat out Lambert’s Glam Nation tour.

International Hotel Brand Management Strategies

Introduction Today, hotels are focusing on consistency and quality while offering the right price to the guests. This means that guest satisfaction and branding are the right tools to use since the products and services offered are unseen. Branding is used to promote quality by offering guests information that they require while enticing them to use the products and services.Advertising We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More It can be a valuable strategy for gaining a competitive advantage over the rest of the competitors. Hotels can maximize this strategy by offering a variety of brands for the same product while targeting different markets. The brand value is determined by the level of awareness that customers have concerning a certain brand. This means that the quality of the products and services offered by a hotel is determined by the customerâ⠂¬â„¢s perception and the satisfaction obtained from the information provided. In hospitality, when customers are satisfied, they purchase more, become less price conscious, and attract more customers by informing their close friends. When this happens, a hotel gains a lot of customers and the revenue increases (O’Neill, 2004). This article will discuss on the various ways through which a hotel can gain a competitive advantage through branding. It will also provide insights for managers to apply in branding and customer satisfaction. Hotel Brand Management in Relation Customer Satisfaction The hotel industry has focused its attention on customer satisfaction, and this has been used to measure the operational success. It has also been used to measure whether the branding strategies used are effective in increasing productivity. Therefore, branding affects customer satisfaction directly and is used to increase the market share. When assessed from a corporate strategy’s p oint of view, brands that are well managed reflect an increase in market share. However, the results from service quality research indicate mixed results. This means that service quality can only be achieved when guests have an opportunity to experience a hotel’s service while branding is open to a wider market. It reaches potential customers whose perception can only be obtained from the information that they get (Yap, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This prompts hotel managers to concentrate on market awareness and build their brands. This is because customers are attracted by what they are told and not the experience. Some of the most established brands, which are well known in the market, always receive positive feedback from the guests. This is because customers already have a mindset that the products and services offered are excellent. Thus, a hotel can create customer confidence by focusing on extensive marketing to provide awareness in various markets. Newly established hotels have opted to franchise so as to market their products and services using the well known brands in the market. Managers should focus on protecting their brands because this is what defines the quality of the products and services offered (Mattila O’Neill, 2010). A high market share illustrates enhanced quality. This serves to escalate demand in the future. This explains why the market leaders use market share as the selling point to attract customers. They use messages such as â€Å"we are the leading hotel chain in the world†. Customers perceive such a message to mean that all the other people go to that chain of hotel, and they have to go for the best by consuming its products and services. Perceived quality is linked to market share and the two concepts work together in increasing revenue. This implies that when guests visit the hotel for the first time, and they are satisfied, the occupancy rates will go high in the next visit. This is because such customers influence others. The guests attracted by others through the word of mouth are more than those who are influenced by the services offered. Therefore, product awareness is a strategy that gives a hotel competitive advantage and should be applied in any opportunity that the management gets (Krishnan, 1996). For instance, when guests visit the hotel, they should be satisfied by delivering what is promised to encourage them to come back with others. Advertising is also a tool that can be used to create product knowledge. However, this should be diversified to ensure that every targeted market is presented with adverts that best fit them. This will impress the customers especially travelers who love a certain product. Accessing their most preferred product in a foreign country serves to attract customers, and make them remain loyal to a certain brand of hotel.Adverti sing We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More Franchise in brand development Competitive advantage is also gained through branding by managing franchisees. Some hotels believe that their customers are not the guests who reside in their hotels but the franchisee. These are the primary customers who are monitored and managed to ensure that they do not taint the image of that brand. They work at ensuring that the franchisees meet and exceed the customer expectations. This is because customers come into the hotel with a perception about the products and services they are likely to get. This is based on the experience gained in a different hotel or the same hotel chain. Management ensures that standards used while serving customers are maintained and uniform in all the franchisees. This is meant to help maintain the customer perception. When guests experien ce quality services while at different destinations, their loyalty to a given brand is maintained. Also, they are likely to influence others to use the same brands. Thus, a happy customer comes with others and doubles the service provider’s revenues (O’Neill, 2004). Experienced hotel customers have confirmed the issue of market share and branding through a research that was carried out on frequent guests. Frequent quests always influence relatives, friends, and colleagues to visit their brands and experience the same products and services. This creates a chain that involves a wide network of individuals who get to know of the hotel brand through reference (Fung, 2010). Building Customer loyalty For a hotel to differentiate itself from the competitors, it has to grow its brand and make known of its outstanding services to the markets that it serves. This can only be achieved by conserving the market base that the hotel already has while seeking to expand into other mark ets (Pattni, 2006). This ensures that, while the hotel diversifies to create new markets, the existing customers also serve to create awareness. The hotel is expected to offer more than what the customer expects every time they visit the establishment to maintain the existing markets. This will always encourage the customer to share the new discoveries with others. Unlike a situation where a customer gets a similar experience to the last one, the customer is encouraged to visit and discover the new addition in the former experience. This is what makes frequent customers cease factoring the price aspect but concentrate on the hospitality experience that is likely to be offered next time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers should be alerted on the new developments that they should expect to ensure that they are excited to revisit the hotel in the future. The issue of branding promotes this aspect because customers will feel like the hotel is providing all information that they yearn to learn about the hotel. Keeping the customer informed creates a brand loyalty and serves to increase the market share (Petzer, Steyn Mostert, 2008). There is an intense competition from international hotels that are offering low priced products and services to attract consumers. Therefore, there is a need to gain a competitive advantage that will make customers overlook the low prices and go for the perceived quality. When consumers pay higher prices from companies with an established brand name, they buy the positions of the minds of potential customers. Potential customers will be attracted by the preference shown by others and not the prices offered. They perceive the willingness to pay higher services as the quality attached to a given hotel brand (Keller, 1998). Therefore, awareness creates a reputation that is maintained by maintaining a favorable image and good guest relations. Building a brand is a gradual process that requires accuracy because a slight setback may bring the whole organization down. What the customers perceive as the best aspect of any given brand is what the management should focus on while improving to maintain and attract more guests. This can only be achieved by ensuring that consumers remember the brand they used last. A well known brand can remain in a customer’s memory for a long time as compared to a less common one. Awareness serves as a reminder to the customer that a brand exists. Also, this may attract them to discover the changes that may have occurred over time. Thus, customers should be aware of the expected changes for them to develop a perceived value through brand development (Kapferer, 2012). Business to Business Branding Business to business branding is a growing concept that helps in creating long lasting business relations. Given the nature of the hotel business, at times the hotel may be full; and this requires excess bookings to be transferred to another hotel that is likely to offer similar services (Jones, 2001). This is an extremely crucial area that managers can use to sell their products. The choice of the hotel with which to share business must be made exceptionally carefully. A frequent customer may have a perceived value that is purely based on the brand knowledge, and not the services offered. If such a customer is referred to another hotel, the customer assumes that the other hotel is at the same level as the preferred brand. If the guest does not experience the same service as expected, then the perceived values decrease based on the assumption that the two establishments are at par. Therefore, when demand is excess, the choice of a brand that is recommended to customers should be made carefully to ensure that the other hotel maintains the perceived value or even improves it. Subcontracting is a sensitive aspect that determines how the customer evaluates a brand. A poor service from a subcontractor may taint the hotel’s image and change the perceived value (Glynn Woodside, 2009; Sigala Jones, 2001). Brand Expression Brand expression is linked to the business strategies in use. Brand managers usually overlook the influences on the brand as it gets its way to the consumers. It is necessary to have a clear understanding of the brand so as to determine the responses that it may receive from the market. Managers should view all the elements of expressing the brand and determine the one to use and emphasize while manifesting the brand to the consumers (Cai Hobson, 2004). For instance, factors that influence the demand of a brand include a service such as the quality of the accommodation or even the food offered. For a manager to choose the brands’ selling point, there is a need to analyze the business strategies. This will ensure that the selling point delivers what the company promises to the consumers. Brand manifestations do not comprise merely of the advertising. However, this includes the experience that consumers get while using the brand (Mattila, 2004). Therefore, before providing any enticing information to consumers, the hotel must be the position to meet and even exceed the consumer expectations. Delivering a promise puts a hotel ahead of the competitors satisfies customers and translates to more business in the future (Gelder, 2005). Conclusion Branding has become a marketing strategy that hotels use to increase their market share and remain a head of their competitors. Using the brand as a competitive advantage is influenced by the level of customer satisfaction and the perceived value created. Therefore, the task is to ensure that the information provided to consumers is enticing to customers. Also, the information should mat ch the experience that customers get when they purchase products and services. Business to business strategy also helps in building the perceived value. Therefore, subcontracting must be made exceedingly carefully. Another issue is delivering what is promised to the customer. This promotes the chances of the customer coming back with others. If the first experience is unpleasant, the probability of coming back is low. Thus, quality is essential in the gradual development of market share. Brand expression and accurate product delivery are excellent strategies for obtaining and maintaining a competitive advantage over the rest of the competitors. References Cai, L.A. Hobson, J.S.P. (2004). Making hotel brands work in a competitive environment. Journal of Vacation Marketing, 10(3): 197-208. Fung, K.K. (2010). When experience matters: building and measuring hotel brand equity: The customers’ perspective. International Journal of Contemporary Hospitality Management, 22(5): 589-60 8. Gelder, S.V. (2005). Global brand strategy: Unlocking brand potential across countries, cultures markets. London [u.a.]: Kogan Page. Glynn, M.S. Woodside, A.G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. Bingley [u.a.: Emerald. Jones, P. (2001). Strategic implementation and IT: gaining competitive advantage from the hotel reservations process. International Journal of Contemporary Hospitality Management, 13(7): 364-371. Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page. Keller, K.L. (1998). Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, N.J: Prentice Hall. Krishnan, H.S. (1996). Characteristics of Memory Associations: A Consumer Based Brand Equity Perspective. International Journal of Research in Marketing, 13: 389-405. Mattila, A.S. (2004). Hotel Branding Strategy: Its Relationship To Guest Satisfaction A nd Room Revenue. Journal of Hospitality Tourism Research, 20(10): 1-10. Mattila, A.S. O’Neill, J.W. (2010). Hotel Brand Strategy. Cornell Hospitality Quarterly, 51(1): 27-34. Pattni, D.J. (2006). Strategic Sourcing for a Competitive Advantage in the Hotel Industry. Retrieved from: https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?referer=httpsredir=1article=1630context=thesesdissertations Petzer, D.J. Steyn, T.F. Mostert, P.G. (2008). Competitive marketing strategies of selected hotels: an exploratory study. Southern African Business Review. 12(2): 1-22. Sigala, M. Jones, P. (2001). Strategic Implementation and IT: Gaining Competitive Advantage from the Hotel Reservations Process. International Journal of Contemporary Hospitality Management. 17 (3): 364-371. Yap, T.S.C. (2006). Corporate Branding: Its Role in Sustainable Competitive  advantage. Web. This essay on International Hotel Brand Management Strategies was written and submitted by user Hayley T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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